Digital creative industries have the potential to drive socioeconomic development in the Asian region. On one hand, they contribute to economic growth and create new jobs: for example, according to PricewaterhouseCoopers(PWC) estimates, the Indian entertainment and media industry is forecasted to grow faster (+10%) than the broader economy (+6.31%) in 2024–2028. On the other hand, they also strengthen a country’s national brand and soft power in the international political ar