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ASEAN-KOREA
Cultural & Creative Sectors Research


How K-Content is Shaping Global Perceptions of Korea
Netflix report examines how Korean content is influencing global perceptions of Korea through a comprehensive survey of over 11,000 respondents across eight markets. The research reveals that Korean content has achieved remarkable global reach, with 60% of Netflix's 280 million users having viewed K-Content and over 80% of Netflix members worldwide watching Korean programming. Korean titles have maintained such consistent popularity that at least one has appeared on Netflix's
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