top of page
IMG_5940.jpg

ASEAN-KOREA

Cultural & Creative Sectors Research

Purin Foundation and Special Film Fund Project

The Purin Foundation's film fund initiative has quietly become one of Southeast Asia's most influential cultural institutions. Through Purin Pictures, established in 2017, the foundation addresses a critical gap that government support rarely fills - funding for independent, artistic cinema that might never see the light of day otherwise.
What started as a Bangkok-based initiative has grown into a regional powerhouse, distributing millions of dollars to filmmakers from Myanmar to Singapore. The fund's impact extends far beyond individual films, creating a network of creative collaboration that strengthens Southeast Asian cinema's voice on the global stage.

The Story Behind the Foundation

Purin Pictures emerged from a simple observation by its founders - Southeast Asia's vibrant stories were struggling to reach audiences due to lack of funding. The region's filmmakers possessed incredible talent and unique perspectives, but traditional funding mechanisms consistently failed them.

Anocha Suwichakornpong and Aditya Assarat, both accomplished Thai filmmakers, understood this challenge intimately. Anocha's "Mundane History" had won Rotterdam's Tiger Award, while her second feature "By the Time It Gets Dark" became Thailand's Oscar submission after premiering at Locarno. Aditya's films "Hi-So" and "Wonderful Town" similarly gained international recognition, winning prestigious awards at Busan and Rotterdam.

Their success gave them credibility, but more importantly, it showed them how difficult the journey could be without adequate support. When they co-founded Purin Pictures with filmmaker Visra Vichit-Vadakan, they brought not just funding but genuine understanding of the creative process.

ree

How the Fund Actually Works

The foundation operates with elegant simplicity across three main areas. Production grants provide $30,000 for fiction films and $15,000 for documentaries, covering the crucial development and shooting phases when money is tightest. Post-production grants offer $50,000 for fiction films and $35,000 for documentaries, helping projects reach completion when funds often run dry.

The third stream supports film-related activities with grants up to $5,000, funding everything from festivals to distribution initiatives that promote Southeast Asian cinema. This comprehensive approach recognizes that great films need more than production money - they need platforms, audiences, and sustainable industry infrastructure.

The fund's selection process remains highly competitive yet nurturing. Each spring and summer session selects 4-5 projects from hundreds of applications, with reading committees comprising respected film professionals who understand both artistic merit and practical necessity.

Notable Success Stories That Changed Everything

Mouly Surya's "Marlina the Murderer in Four Acts" became Purin Pictures' first major success story, making its Asian premiere and establishing the fund's credibility almost immediately. The revenge drama proved that Southeast Asian stories could captivate international audiences when properly supported.

Martika Ramirez Escobar's "Leonor Will Never Die" demonstrated the fund's continuing impact, winning awards at Sundance, Toronto, and Sitges festivals. These aren't just artistic achievements - they're proof that strategic funding can elevate regional cinema to compete globally.

Carl Joseph Papa's animated feature "The Missing" marked another milestone as the first animation Purin Pictures supported. Animation traditionally requires larger budgets and longer development periods, making it particularly challenging for independent filmmakers. The fund's willingness to support such projects shows its commitment to artistic diversity.

Recent Grantees Making Their Mark

The fund's recent selections reveal both its growing influence and the region's creative vitality. Fall 2024 saw $170,000 distributed across six remarkable projects, including Daniel Hui's "Other People's Dreams" from Singapore and Martika Ramirez Escobar's return with "Daughters of the Sea."

Two Malaysian projects paid tribute to legendary filmmaker P. Ramlee, showing how contemporary filmmakers draw inspiration from their cultural heritage. Diffan Sina Norman's "Sitora" reimagines a lost P. Ramlee film as daylight horror, while Megat Sharizal's "Finding Ramlee" tells the story of an impersonator caught between dreams and harsh reality.

The fund also supported urgent contemporary stories like Aung Naing Soe's "When a Poet Goes to War," which documents Myanmar's ongoing political crisis. This demonstrates how Purin Pictures responds to immediate cultural and political needs, not just long-term artistic development.

Spring 2025's selections emphasized documentary filmmaking, with four documentaries among six selected projects totaling $160,000. Vietnamese filmmakers particularly stood out, with projects exploring everything from Hmong women's generational stories to the changing nature of motherhood in contemporary Southeast Asia.

The Broader ASEAN Film Funding Ecosystem

Purin Pictures catalyzed a remarkable transformation across Southeast Asia. What began as a single fund has inspired governments and institutions throughout the region to create their own supporting mechanisms, building an interconnected network that amplifies everyone's impact.

Singapore leads with sophisticated, multi-layered support systems. The Singapore Film Commission's Southeast Asia co-production grant launched in 2019, offering up to $184,000 per project specifically for regional collaborations. Since inception, it has supported 20 Southeast Asian productions from Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam.

The Singapore International Film Festival operates complementary funding streams, distributing S$125,000 annually across documentary and short film projects. Their 2025 round selected seven projects from nearly 400 submissions, demonstrating both the demand for funding and the quality of regional filmmaking.

Singapore's strategic "Made With Singapore" approach recognizes that the city-state's role extends beyond local production to regional development. The government's $14.7 million initiative to attract film funds represents serious commitment to becoming Southeast Asia's creative financing hub.

Economic Impact and Creative Economy Significance

The combined Southeast Asian film funding ecosystem now represents over $50 million in annual investment, supporting hundreds of projects and thousands of creative professionals. This isn't charity - it's strategic economic development that builds exportable creative industries.

Successful films generate revenue through international sales, streaming deals, and festival prizes while creating jobs for writers, directors, producers, technicians, and performers. More importantly, they build human capital - skills and relationships that strengthen the entire creative ecosystem.

The network effect multiplies individual fund impacts. A filmmaker receiving Purin Pictures support might subsequently qualify for Indonesian matching funds, Singapore co-production grants, or Philippine location incentives. This interconnected system creates career development pathways that wouldn't exist otherwise.

International recognition elevates the entire region's cultural profile. When Southeast Asian films win at Venice, Cannes, or Sundance, they change global perceptions about regional creative capacity while opening doors for other filmmakers.

The Purin Foundation's film fund project has evolved from a single foundation's initiative into a regional movement that demonstrates how strategic cultural investment can achieve multiple development objectives simultaneously. Economic growth through creative industries, soft power projection through cultural diplomacy, and regional integration through collaborative cultural production - all these benefits flow from relatively modest but well-designed funding programs.

For government and intergovernmental stakeholders, this ecosystem provides concrete evidence that cultural industries deserve serious policy attention and sustained investment. The network effect created by multiple complementary funding sources shows how regional cooperation can multiply individual country impacts while building genuine cultural connections between peoples.

The continued expansion of these funding mechanisms positions ASEAN as an increasingly cohesive and competitive creative economy region. Films supported by this network regularly win international awards, secure global distribution, and change perceptions about Southeast Asian creative capacity.

Most importantly, these funds preserve and promote stories that might otherwise disappear. In an era of global media consolidation and cultural homogenization, supporting authentic local voices becomes not just an economic strategy but a cultural necessity.

The Purin Foundation's vision of supporting "artists and organizations doing unique and essential work" has proven prophetic. What seemed like a modest Bangkok-based initiative eight years ago has helped reshape Southeast Asian cinema while providing a replicable model for cultural development that other regions would be wise to study and adapt.

The future of Southeast Asian cinema has never looked brighter, and that brightness reflects not just individual talent but the strategic vision of institutions like the Purin Foundation that recognized creative potential and provided the support needed to realize it.

bottom of page